Learn how to use UTM parameters with QR codes to track offline campaigns in Google Analytics. See which QR codes drive traffic, conversions, and revenue.
UTM parameters are tags appended to a URL that tell analytics platforms like Google Analytics where a visitor came from, how they got there, and which campaign brought them. When used with QR codes, UTM parameters let you attribute offline scans to specific campaigns, materials, or locations — bridging the gap between physical marketing and digital analytics.