Question 1

What is a good scan rate for QR codes?

Accepted Answer

Scan rates vary by placement and context. Product packaging typically achieves 8–15%, in-store signage 5–10%, direct mail 3–5%, and outdoor advertising 1–3%. A rate above the category benchmark indicates effective placement and a compelling call-to-action.

Question 2

How can I improve my QR code scan rate?

Accepted Answer

Add a clear call-to-action near the code explaining what the scanner will get (e.g., 'Scan for 20% off' rather than just 'Scan me'). Make the code large enough to scan easily, place it at eye level, and ensure it contrasts with the background. Use branded QR codes with colors and a logo to build trust.

Question 3

What is the difference between total scans and unique scans?

Accepted Answer

Total scans count every scan event, including the same person scanning multiple times. Unique scans deduplicate by device fingerprint, counting each scanner only once. Unique scans are more useful for calculating scan rates because they represent distinct people who engaged with your code.

Question 4

How do I measure conversion rate from QR codes?

Accepted Answer

Set up a unique landing page or UTM-tagged URL for your QR code, then track the conversion event (purchase, form submission, sign-up) in your analytics platform. Divide conversions by unique scans from QR-Hero's dashboard. For maximum accuracy, use dedicated landing pages that only receive QR code traffic.

QR Code Scan & Conversion Rates Explained