Learn how calls-to-action near QR codes can double scan rates. See CTA examples, best practices, and psychology behind compelling prompts.
A call-to-action (CTA) is a clear, compelling instruction placed near a QR code that tells people what they will get by scanning it. Without a CTA, a QR code is just a mysterious square pattern that most people will ignore. With a specific CTA like 'Scan for 20% Off' or 'Scan to See the Menu,' the code becomes an invitation that communicates value and motivates action.