Track QR code scans in real time — see location, device, time, and conversion data. Learn how QR code analytics work and why they matter for marketing ROI.
QR code tracking refers to the process of collecting and analyzing data each time someone scans a dynamic QR code. Every scan event is logged with metadata such as the scanner's approximate location, device type, operating system, browser, and timestamp. This data is aggregated in an analytics dashboard, giving you visibility into how your physical marketing materials perform in the real world.