Add structured data and schema markup to your QR code landing pages for rich search results. Learn which schema types work best for QR code campaigns.
Structured data is a standardized format (usually JSON-LD) that provides explicit information about a page's content to search engines. Schema markup is the vocabulary (from Schema.org) used to describe entities like products, events, FAQs, and organizations. Adding structured data to your QR code landing pages helps search engines understand the content and can generate rich results — enhanced listings with star ratings, prices, FAQ dropdowns, and event details — directly in search results.